Martech Research Lead

As KTP Associate, you will lead the research, development, and implementation of a novel Digital Performance Intelligence (DPI) model that redefines how digital marketing performance is measured and interpreted. This will involve combining insights from marketing, behavioural science, and data analytics to develop a holistic framework for understanding the impact of marketing across the customer journey.

You will gather and analyse real-world data from Clevertouch clients, design and test a performance dashboard solution, and work closely with internal teams to embed the model into day-to-day operations and client-facing tools. Your work will involve both qualitative and quantitative research, model development, dashboard visualisation, and the creation of training materials to support adoption across the organisation.

The role also includes academic engagement with supervisors from the University of Stirling, contributing to knowledge exchange, publications, and potential conference presentations. This is a unique opportunity to lead a high-impact innovation project that blends academic rigour with commercial relevance, transforming how digital marketing value is measured and communicated.

To develop and launch a personalised, AI-driven market research repository and reporting tool delivering bespoke insights to individual users.